Business Development Advisory · Asia Pacific

Strategic advisory
for professional
services firms

Sullivan Jade Advisory works with professional services firms across Asia Pacific. With nearly two decades inside leading professional services firms, we understand the environment our clients work in and what it takes to grow within it.

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Edwina Sullivan

About Edwina

Senior expertise,
personally delivered

Edwina is a senior business development and marketing leader with nearly two decades of experience at some of the world's leading law firms, including Herbert Smith Freehills, Freshfields, Baker McKenzie, and Kennedys.

She has worked across every aspect of BD and marketing, from strategy and pursuits to client programs, communications, and team leadership, and has spent the majority of her career operating at a regional level across Asia Pacific, including almost a decade based in Singapore.

At Sullivan Jade Advisory, you work with Edwina directly. Her advice is grounded in real experience, from inside the firms and markets she now helps others navigate.

How we can help

Services

Every engagement is different. Some firms need strategic direction. Others need hands-on delivery, interim leadership, or a trusted sounding board. Sullivan Jade Advisory adapts to what you actually need, not a packaged solution.

Fractional Leadership

Senior leadership on a flexible basis, bringing strategic oversight, team management, and hands-on execution without the cost of a full-time hire.

Interim Support

Experienced cover when you need it most, during transitions, extended leave, or peak periods, so momentum is not lost and standards do not slip.

BD & Growth Strategy

Working with you to build a growth strategy that is realistic, actionable, and tailored to your firm.

Client Development Programs

Structured approaches to identifying, targeting, and converting clients, including practical frameworks that will help your firm manage and grow your most important relationships.

Client Insight Programs

Designing client insight programs that uncover what clients think and turn that insight into concrete action.

Proposal Management

End-to-end leadership of your most important pitches and tenders, so your firm puts its best case forward, every time.

Scale Support

Practical guidance through the complexities of lateral hires, mergers, and new market entry, helping you grow without losing focus.

Communications & PR Strategy

Designing and executing a communications strategy that builds your firm's reputation in the markets and sectors that matter to you.

Training Programs & Coaching

Bespoke training and coaching that gives your partners, fee earners, and BD team the tools they need to develop relationships, pursue opportunities, and grow the business.

Conference & Workshop Facilitation

Planning and facilitation of retreats, strategy days, and workshops that make the most of the time your people invest in them.

Get in touch

Work with
Edwina